How We Increased xSuit’s Revenue by Over $450,000

+20.39%
Conversion rate
+$1.42
Revenue Per Session
+$453,512.50
Added Annual Revenue
xSuit

Comfortable, stylish, and durable suits are often hard to find. When Max Perez struggled to find a suit that met all these criteria, he used his experience in fashion design to create a solution. Max developed a line of innovative suits that combined comfort, style, and durability. He then founded xSuit in 2017.

LOCATION

New York, USA

INDUSTRY

Fashion and Apparel

The Problem

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Why is xSuit’s Conversion Rate So Low?

xSuit, a suit brand, was spending $200,000 to $300,000 a month on ads through Meta and other channels. Despite scaling aggressively, they had a relatively low conversion rate. They realized that to increase the profitability of their ads and continue scaling, they needed to optimize their website which is why they reached out to me.

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The Solution

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Reducing Size Related Hesitation

Through post-purchase surveys, we identified that one of the biggest challenges for xSuit's customers was uncertainty about their suit size. To address this, we implemented a "Find My Size" feature. We added a button on the announcement banner that led to an interactive widget where customers could enter their height, weight, and age to find their perfect suit size. This feature aimed to reduce size-related hesitation and improve the overall shopping experience.

Comfortable, stylish, and durable suits are often hard to find. When Max Perez struggled to find a suit that met all these criteria, he used his experience in fashion design to create a solution. Max developed a line of innovative suits that combined comfort, style, and durability. He then founded xSuit in 2017.

Fashion and Apparel

Consumer confidence is key

"Confidence is crucial when buying clothes online - especially if you’re buying a suit. Allowing customers to easily find their size helped them feel more confident with their purchases and ultimately boosted our conversion rate."
Max Perez
Founder & CEO

The Results

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+$453,512.50 Added Annual Revenue

The implementation of the "Find My Size" feature had a significant impact:

  • Conversion Rate Increase: The conversion rate increased by 20.39%.
  • Revenue Per Session: The revenue per session increased by $1.42.
  • Testing Period Results: During the 20-day testing period, there were 17,500 sessions, resulting in an additional $24,850 in revenue, or $1,242.50/day.
  • Annualized Impact: Projecting this increase over a year, xSuit should see an added revenue of approximately $453,512.50.