Your page gets a fraction of the testing your ads do.
Brands rewrite ad creative every week, then send that traffic to a page that has barely changed in a year. The page where the buying decision happens gets the least attention.
Profitable scale is architecture, built one proven test at a time.
We design the full conversion system for Shopify DTC brands, from the first ad to the last upsell, then prove every layer in a controlled A/B test before it touches your traffic.
Men's skincare
Particle for Men, offer page vs product page
+21.4% revenue per visitor
| Variant | Per visitor | Chance to win |
|---|---|---|
| Their page | $6.90 | Baseline |
| Our page | $8.38 | 99.53% |
400+
Ecommerce brands worked with
20 to 70%
Range of measured lifts
$50M+
Brands our team has worked inside
6+ years
Focused only on ecommerce CRO
None of the brands that scaled did it on one clever test.
We spent years inside brands doing over $50 million a year. The pattern was always the same, and so are the reasons most stores stall.
The front end and back end are built apart.
The ad, the page and the cart are usually built by different people, so none of them match. When the layers don't match, every one of them leaks.
Button tests don't move revenue.
We've seen a button color hit significance and change nothing in the bank. The lifts that show up in revenue come from rebuilding the system, one layer at a time.
One angle, carried from the first ad to the last upsell.
Direct response on the front end brings the right people in. The back end turns more of them into buyers and makes every first order worth more. We build both to work together, because that's what the brands that scaled had in common.
Front end
Brings people in1
The ad
Speaks to one specific person with one specific problem.
2
Presell page
Sells the same angle first, as an advertorial, a listicle or a comparison.
3
Offer page
Carries the angle all the way through to the buy box.
Back end
Makes every order worth more4
Cart and checkout
Built to lift conversion rate and first order value, answering objections before they cost a sale.
5
Post purchase upsell stack
Captures more revenue after the sale, from customers who already said yes.
Watch Jacob walk through the whole architecture.
How the five layers fit together, and where the first test would sit for a brand like yours.
We decide what the system needs to be, then test our way to it.
We don't test random things, and we don't chase whatever the data flags this week. Every test is a step toward an architecture we planned with you.
Start closest to the money
The layer closest to the sale goes first, so the first win shows up in revenue fast and needs no new ad budget to prove.
Prove it before it ships
Your converting traffic is never at risk. Nothing unproven touches it until it beats what you already have, at real volume, in conversion rate.
Build on what won
Each new layer is built on top of a proven one, so the gains stack.
Every result, read straight from the testing platform.
Not every test wins. These are the ones that did.
Before
AfterMen's skincare · Offer page
Particle for Men
+21.4%revenue per visitor
$6.90 to $8.38 per visitor at 99.53% confidence across 12,893 visitors.
Before
AfterStreetwear denim · Product page template
Bareline
+13.5%revenue per visitor
$4.77 to $5.42 per visitor on sitewide product traffic, 99% probability to win across 92,484 sessions.
Before
AfterAutomotive · Offer page
Legendary Car Care
+32%revenue per visitor
$1.28 to $1.69 per visitor on Meta traffic, 100% confidence across 24,021 visitors.
The people behind the numbers, on camera.
“They wouldn’t set it down until it showed improvement.”
“His team was not only able to increase our conversion rate, but also the AOV on those orders.”
“I can just fully depend on their team to keep trying to reiterate and increase that conversion rate.”
“One of the best in the business when it comes to CRO.”
“That product page was made like three days after I signed. And it fit my branding too.”
Built by people who have run the system from the inside.
Shivook was founded by Jacob Elbaum after more than six years in ecommerce CRO, including inside brands doing over $50 million a year. He saw up close that the ones that scaled had the front end and back end built to work together, and got there one deliberate step at a time.
Today a team of strategists, designers and developers builds that architecture for Shopify brands, and every strategy call is still taken by Jacob.
Jacob Elbaum
Founder and CEO, Shivook
Where it starts: one layer, proven.
Most brands begin with the layer closest to the money. We rebuild it, test it against what you have now, and only build the next layer once it wins. No retainer and no long contract.
See where your architecture is leaking, free.
Book a 20 minute call. Jacob will look at your funnel and tell you which layer he would fix first, and what he expects it to do. If we're not a fit, he'll say so, and you still leave knowing what to fix first.
- A review of your funnel, ad to post purchase
- The first layer we would rebuild, and why
- A straight answer on fit, from the founder