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How We Increased Teddy Blake’s Revenue By Over $243,000
High-quality, luxury handbags are highly sought after but often come with a hefty price tag. When Alice Blake struggled to find affordable, stylish handbags, she used her design background to create a solution. Alice developed a line of premium leather handbags that combined luxury with affordability. Her designs were so well-received that she founded Teddy Blake in 2015.
New York, USA
Luxury Handbags
The Problem
Having Trouble Scaling to New Heights
Teddy Blake was having trouble sustaining a healthy conversion rate, a problem we’re all too familiar with. Despite bringing in around $500,000 in monthly revenue, their high CPA was holding them back from scaling further. They needed an effective strategy to boost their conversion rate and improve their CPA which is why they reached out to me.
The Solution
Strategically Leveraging Urgency
We conducted a series of A/B tests to identify the most effective strategy. The test that yielded the highest impact was the addition of a countdown timer on the checkout page. By turning the existing discount into a limited-time discount, we created a sense of urgency that successfully encouraged more visitors to convert.
Urging visitors to take action helped us a lot more than I expected
The Result
+$243,000 Added Annual Revenue
The implementation of the countdown timer increased revenue per session by around $7. This lift resulted in an additional $243,000 in annual revenue. This clear and straightforward change not only improved Teddy Blake's conversion rate but also significantly boosted their overall profitability and scalability. This $7 lift in RPS didn’t just directly increase their annual revenue, but gave them enough leeway to scale even further.
