How We Increased Duradry’s Conversion Rate by Over 40%

+55%
Revenue Per Visitor
+40%
Conversion Rate
Duradry

Excessive sweating and hyperhidrosis are common issues. Finding effective treatments can be challenging. When David Parra experienced this problem, he created a solution using his expertise in product development. David developed a powerful antiperspirant that provided long-lasting relief without harsh chemicals. His results were so impressive that he founded Duradry in 2014.

LOCATION

Florida, USA

INDUSTRY

Personal Care

The Problem

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Why aren’t Duradry’s ads converting?


Duradry was heavily investing in ads, but not seeing the best performance from them. They were getting tons of traffic and had a low CPC, but their product pages weren't converting well at all. They initiated some internal efforts to fix it, but they didn't get great results from this. Realizing they needed a CRO specialist, they reached out to me for help.

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The Solution

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Creating an optimized product page

I immediately recommended a complete redo of Duradry's main product page, which was receiving most of their traffic. The new design was based on proven strategies that I have previously had success with. The key optimizations included:

  • Urgency: Implemented a limited-time offer with a countdown timer.
  • Tiered Pricing: Displayed price on a per-unit basis with the highest value option highlighted as the "best deal."
  • AOV Strategy: Offered free gift add-ons with each incremental quantity increase.
  • Enhanced Social Proof: Made social proof more visible.
  • Benefit-Oriented Headline: Used a headline focused on benefits rather than just the product name.

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Excessive sweating and hyperhidrosis are common issues. Finding effective treatments can be challenging. When David Parra experienced this problem, he created a solution using his expertise in product development. David developed a powerful antiperspirant that provided long-lasting relief without harsh chemicals. His results were so impressive that he founded Duradry in 2014.

Personal Care

Small tweaks that have a massive impact on your bottom line

Jack Benzaquen 
Founder & CEO

The Results

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+55% Revenue Per Visitor and +40% Conversion Rate

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The impact of our optimized product page was substantial. Duradry experienced a 40% increase in their conversion rate and a 55% increase in revenue per visitor within just 2 weeks. These results really demonstrate the effectiveness of our approach, significantly boosting Duradry's overall profitability and showcasing the value of a single, well-optimized product/landing page.

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