The guarantee, in plain terms
There is no fine print built to wriggle out of paying you back. This is how it works.
- 1.
A 10% lift in conversion rate, proven in a controlled A/B test on your own live traffic.
- 2.
We get up to five iterations to reach it.
- 3.
Miss it across all five, and you get your money back.
The promise
We rebuild your highest leverage page and prove it against your current page in a controlled test. If we cannot reach a 10% lift in conversion rate across up to five iterations, you get your money back.
Two clocks, kept separate
The build is done when we deliver the page. The guarantee is settled separately, in the A/B test that follows. Keeping those two apart means the refund is decided by a finished test.
How the lift is measured
A controlled A/B test on your own live traffic, your current page against ours, measured in conversion rate. You read the result in the testing platform yourself. We never use ad platform reported revenue as proof of a win.
Up to five iterations
If the first version does not clear a 10% lift in conversion rate, we keep iterating, up to five versions in total. Hit 10% on any of them and we have done our job. Miss it across all five and you get your money back.
What the fee covers
A custom page built to convert (a landing page or a rebuilt PDP), delivered ready to run, plus the A/B test that proves whether it beat your current page. One flat fee, one time.
The two tools, and what they cost
Two tools make this work and we guide you on both. To build the page we recommend a page builder, ideally Replo, which runs around $99 a month on its own subscription; if you would rather not, we can build directly in code instead. To run the test we recommend ABConvert, and our 30 day trial covers the testing window in most cases. These are the only extras, and they are modest.
What we need from you
Access to your store, so we can build the page and set up the test. That is all we need to get started.
Timeline
A design draft within 2 working days. The page fully developed within 7. Live within 10. From there, the test runs until it resolves. A statistically significant 10% lift takes a minimum of 7 days, even for high traffic stores. With less traffic the test takes longer, and that is the only difference.
Not a retainer
The page rebuild is a one time, flat fee. If it works and you want to go further, we can talk about an ongoing program on a call, but nothing here commits you to that.
Anything here you want pinned down for your specific store, ask on the call. We would rather explain the guarantee twice than have you wondering where the catch is. There is not one.