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Case studies

Real wins on live traffic.

We do not publish what we cannot prove. Every result below is a controlled test against the brand's existing path, with statistical confidence the brand can audit. No platform-reported lift. No vanity metrics.

Particle for Men · Men's grooming · DTC ecommerce

We rebuilt the funnel for Meta listicle traffic. The new path beat the existing one head to head on live visitors.

+21.4%
Revenue per visitor
99.53% confidence
+16.16%
Conversion rate
98.57% confidence
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$1M+/mo DTC apparel brand · DTC apparel · Growth Sprint

A five month PDP optimization program. Nine winning tests, seven significant at 95%+. The two biggest were structural rebuilds.

+27.8%
Revenue per visitor
99%+ confidence
+23.7%
Conversion rate
99%+ confidence
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Weem · Beauty & wellness · DTC ecommerce

We restructured the checkout shipping offer and proved it head to head. The part of the funnel most brands never test.

+6.35%
Conversion rate
99.99%+ confidence
+$2.18
Revenue per visitor
same controlled test
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More case studies coming

New controlled wins from current and recent retainers are being captured for publication. We do not pad this list with cases we cannot defend on a discovery call.