Men's skincare Offer page vs their PDP, VWO, 99.5% confidence across 12,893 visitors. Still live 2 years later.
View the live page Conversion rate optimization for Shopify and DTC brands
We build the architecture that scales a DTC brand. It starts with one page.
We rebuild your highest-leverage page and prove it against your current one on live traffic, measured in revenue per visitor. 10% lift or your money back. That page is step one of the bigger system we build from there.
Free 20-minute call. We will show you the biggest opportunity in your funnel before you spend a dollar.
A/B tested
+21.4%
revenue per visitor
- Confidence
- 99.5%
- Visitors
- 12,893
- Status
- Still live 2 years later
Particle for Men 
We have worked with 400+ ecommerce brands, with RPV lifts from 20% to 70%. Every number A/B tested on the brand's own traffic.
See the results, with the screenshots What we believe
What most stores get wrong
01
Your page gets a fraction of the testing your ads do.
Brands rewrite ad creative and retarget audiences every week, then send all that hard-won traffic to a page that has barely changed in a year. The page where the buying decision actually happens gets the least attention.
02
Your dashboard is flattering you.
Click-through rate, time on page, even conversion rate drift for reasons that have nothing to do with money. Revenue per visitor is the one number that cannot be gamed, so it is the only one we optimize for.
03
Small tweaks win small.
Changing a button color can reach statistical significance and still change nothing you can feel in the bank. The lifts that actually show up in revenue come from rebuilding the page from the ground up, not from marginal edits. That is the entire premise of what we do.
So here is how we actually build growth.
The program
Profitable scale is architecture, not a lucky test.
We spent years inside brands doing over $50 million a year, and the pattern was always the same. Scale never came from one clever test. It came from the right architecture: direct-response marketing on the front end to bring people in, and strong LTV-driven mechanics on the back end to keep them and turn a profit, the two built to work together.
We decide what that architecture needs to be, then use A/B testing as the mechanism to build it, one proven step at a time. We build from the money backward, so the first win shows up in your revenue fast and needs no new ad budget to prove. And your converting traffic is never at risk. Nothing unproven touches your live traffic until it beats what you already have at real volume.
Watch Jacob walk through the whole architecture, and where your first test would sit.
The full funnel we build toward
- 01AdOne angle, one promise
- 02Presell pageWarms the click
- 03Offer pageWhere the sale happens
- 04AOV-maximized cartA bigger average order
- 05Post-purchase stackMore profit per buyer
One angle carried the whole way, ad to post-purchase.
Built from the money backward, one proven layer at a time.
And step one is always the same. The page closest to your money.
The offer and how it works
Step one: one page, rebuilt and proven.
Every brand we work with starts the same way. We rebuild your highest-leverage page, the one closest to the sale, and prove it against your current one before you commit to anything more. Everything else gets built on top of it, one proven step at a time, and only after this one wins.
No retainer to start, no long contract, no risk you carry.
Fast
Design in 2 days. Live in 10.
1
Diagnose
We find the page costing you the most revenue and the reasons it is leaking. You see the plan before anything is built.
2
Build
We rebuild the page from the ground up, not a reskin. New structure, sharper presentation of the offer you already run. We keep your offer and your angle intact, so the first test measures the page, not a moving target.
3
Prove
We run it against your current page in a controlled A/B test on your live traffic, and we measure in revenue per visitor. You see the real number.
Page rebuild
$2,500 flat
A custom, conversion-built landing page or PDP, delivered done.
A 10% lift in revenue per visitor, proven in the test, or your money back. We carry the risk, not you.
Book a call
We will show you the biggest opportunity in your funnel before you spend a dollar.
The page is yours the moment we deliver it. The guarantee is then settled in the A/B test that follows, across up to five iterations, so the result you are paid back on is measured and real, never a rushed call on day one.
The proof wall
Rebuilds that beat the control. A/B tested on the brand's own traffic.
We have worked with 400+ ecommerce brands. Below is the actual revenue-per-visitor lift from rebuilding the page, read straight from the testing platform. Tap any result to see the full dashboard.
Men's skincare Sweat care Offer page vs their PDP, Google Ads traffic, VWO, ran two weeks.
Intimate wellness Listicle to their PDP vs the control, Meta traffic, ABConvert. Revenue per visitor $0.40 to $0.66.
View the live pageYour store is next. Book a call and we will show you the page costing you the most revenue right now.
Pages we've built
See the work, not just the numbers.
In their own words
We will show you the numbers all day. Here are the people behind them.
Roughly twelve years in ecommerce. On refusing to set a test down until it showed a real, statistically significant improvement.
Austin
Brand owner, GetTrypt
+25%
Dreem Nutrition RPV
Came in through his Google media buyer. On the conversion and AOV lift after the rebuild.
Jack
Founder, DuraDry
+45%
DuraDry RPV
On a concrete jump in conversion, and being able to fully depend on the team to keep it running.
Amir
Co-founder, HabitNest
+10%
Habit Nest RPV
A three-year partner who hires us to serve his own clients. On profit over vanity metrics, which is exactly our thesis.
Legendary Car Care
Agency partner
The founder
Jacob Elbaum, founder of Shivook
The founder
Who you are actually working with
I am Jacob, and I run Shivook. I have spent more than six years in ecommerce CRO, including inside multiple brands doing over $50 million a year, where I got to see up close how they actually run their marketing.
What I learned is that profitable scale is rarely one clever test. It comes from the right architecture: direct-response marketing on the front end and strong, LTV-driven mechanics on the back end, working together. I am confident I know what that architecture looks like, and I know it gets built one deliberate step at a time.
That is why we do not test random things, or even data-driven things, just for the sake of it. We reverse-engineer the architecture a brand needs to scale, and we use testing as the mechanism to get there. The page we rebuild for you is the first of those steps, proven before you commit to anything beyond it.
When you book a call, you are talking to me, not a closer reading off a script. I will tell you honestly whether we can move your numbers before you pay a dollar.
The guarantee
The guarantee, in plain terms
No fine print designed to wriggle out of paying you back. Here is exactly how it works.
How it works
The build is done when we deliver the page. The guarantee is settled separately, in the A/B test that follows. We test up to five iterations to reach a 10% lift in revenue per visitor. Hit it, and we have done our job. Miss it across all five, and you get your money back. The risk sits with us, not you.
What do I actually get for $2,500?
A custom, conversion-built page (a landing page or a rebuilt PDP), delivered ready to run, plus the A/B test that proves whether it beat your current page.
How do you measure the lift?
A controlled A/B test on your own live traffic, your current page against ours, measured in revenue per visitor. You see the result in the testing platform, not a number we hand you on faith.
What if it does not hit 10%?
We keep iterating, up to five versions. If none of them clear a 10% lift in revenue per visitor, you get your money back.
Do you need access to my store?
Yes. We will need access to your store to build the page and set up the test. That is all we need to get started.
Are there any other costs?
Two tools make this work, and we will guide you on both. To build the page, we recommend a page builder, ideally Replo, which runs around $99 a month on its own subscription. We think it earns its keep, but if you would rather not, we can build the page directly in code instead. To run the test, we recommend ABConvert, and our 30-day trial covers the testing window in most cases, so it usually adds nothing on top. The $2,500 is our fee. These are the only extras, and they are modest.
How long does this take?
Fast. A design draft within 2 working days. The page fully developed within 7. Live within 10. From there, the test runs until it resolves.
What if I do not have much traffic?
You have two options. If you are confident the new page is better and do not need us to prove it first, you can start sending traffic to it the moment it is ready. If you want us to prove the lift, timing depends on how quickly the test reaches a statistically significant 10% lift in revenue per visitor. That takes a minimum of 7 days, even for stores doing thousands of orders a month. Less traffic just means the test needs longer to resolve, not that it cannot.
Is this a retainer?
No. The page rebuild is a one-time, flat $2,500. If it works and you want to go further, we can talk about an ongoing program on the call, but nothing here commits you to that.
See the biggest opportunity in your funnel, free.
Book a 20-minute call. I will look at your store and show you the page costing you the most revenue right now, before you spend a dollar. If we are a fit, you know the offer and you know the guarantee. If we are not, you walk away with the opportunity I found anyway.
Book a call
20 minutes. No pitch deck. Just the opportunity I see in your funnel.