Top 3 Conversion Hacks for

Ruff Greens

Idea #1: SHIPPING/DELIVERY/EXCHANGE

FOCUS: One of the other major issues we find with eCommerce stores is the lack of having the right information at the right timing. When people have gotten to your product page, they are ready to either add that item to the cart OR find another similar product. They’ve already decided they like something about the product, so now it’s your job through your website to get them over the edge and add it to the cart. With that said, they have concerns, considerations and thoughts which may be holding them back. If you don’t answer those concerns, they will likely leave the store altogether, rather than make the extra effort to contact you. A very common objection we find is around shipping/delivery/exchange. If you have a product which may not be the right fit for the buyer, then you want to make it easier for them to understand what the terms are to return the product back to you. This means stating this information clearly on your product page, within the product description or in its own sub-tab near the product description. Don’t force them to browse through your footer links to figure it out. That’ll just make them leave.

REFERENCE:

Idea #2: RESULTS-FIRST

FOCUS: One of the things your visitors are going to be concerned about is whether or not your product is actually a good fit for their dogs. Many stores claim that their product can solve a certain problem OR add value that didn’t already exist, but very few can actually show that the end result is in fact better than the original situation. And when you can actually show you’re able to add value, you are going to win big and your conversion rate will increase greatly. Take advantage of every opportunity to show that off. In your case specifically, since a dog will never tell you, “Hey this makes me feel better”, if you have any kind of lab results or 3rd party proof of the quality of what you sell, it’ll help win people over.

EXAMPLE: Ava Estell > https://cdn.zappy.app/1e9c1153daa389e10e30699c4c8dfe50.png (this shows before/after images which convinces people the product actually works, albeit not in the pet niche)

Idea #3: COMPARE CHART

FOCUS: Considering all of the dog nutritional supplement market and the high level of saturation and competition, it’s critical you find ways to stick out and show what makes you guys REALLY special. One idea that I thought of is to take the big name brands (or the specific niche you fit within) and add a comparison chart on your winning product pages which clearly shows where you guys win and are different, thus convincing more people why they’d benefit buying from you and not from them. This point is even stronger, if your product tends to be priced as a premium. 

Hope you found those valuable and see the potential!

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