Top 3 Conversion Hacks for
Green Room
Idea #1: Size
FOCUS: As visitors are reviewing your products, one of the major concerns/objections they’re going to have is whether or not the product actually fits them. We all now how painful it is to buy a product and then have to return it because it doesn’t fit. Many times we don’t even go through the hassle to return it, and just consider it a sunk cost and don’t buy from the store again. Of course, you don’t want that to happen. To prevent that, you’ll want to add some kind of size guide or more information regarding sizing, so people can make a fairly educated decision and be more confident that if they buy from you, they won’t need to deal with the hassle of returns/exchanges.
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Idea #2: REVIEWS
FOCUS: Visitors are known to be more inclined to purchase when a product has more reviews and positive one’s. Think about it like a line at a restaurant. If you are walking down the street and see a line for a restaurant you automatically assume it’s a good restaurant. Consumer psychology works the same way. You see a product with many positive reviews and you assume it’s a great product. And therefore, you’re a lot more likely to actually buy it, since you have belief you’ll be satisfied like the others.
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Idea #3: SHIPPING/DELIVERY/EXCHANGE
FOCUS: One of the other major issues we find with eCommerce stores is the lack of having the right information at the right timing. When people have gotten to your product page, they are ready to either add that item to the cart OR find another similar product. They’ve already decided they like something about the product, so now it’s your job through your website to get them over the edge and add it to the cart. With that said, they have concerns, considerations and thoughts which may be holding them back. If you don’t answer those concerns, they will likely leave the store altogether, rather than make the extra effort to contact you. A very common objection we find is around shipping/delivery/exchange. If you have a product which may not be the right fit for the buyer, then you want to make it easier for them to understand what the terms are to return the product back to you. This means stating this information clearly on your product page, within the product description or in its own sub-tab near the product description. Don’t force them to browse through your footer links to figure it out. That’ll just make them leave.
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