Top 5 Conversion Hacks for

Bryar Wolf

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Idea #1:

FOCUS: There is a lot of mention that shipping is 100% free, however I cannot find any mention of the average amount of time delivery takes to arrive to my footstep, which is a very common objection we see for eCommerce store visitors. Where you have the different tabs on the product page, you may want to add an additional tab “Shipping & Delivery” and add some information there about shipping costs (Free), places you ship to, places you don’t ship to, and how long shipping will normally take.

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EXAMPLE: You can also apply something like the below as an alternative

Idea #2:

FOCUS:  Since the key focus of the page is getting people to add the item to the cart, you’re going to want to get people to the cart button as fast as possible, so that in their mind, as they browse the page, they subconsciously are more aware of what they need to do next. Due to the many variations, it takes up a lot of space above the ADD TO CART button, and therefore pushes the primary focus of the page, further down the page. To fix this, you can make the variations in a dropdown on mobile devices instead of having them all shown directly. 

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Idea #3:

FOCUS: There is no sticky cart button on your product page. Obviously the job of the product page is to do a good enough job convincing the visitor that the product is worth purchasing (or at least adding to cart). Since the goal of the product page should be adding to cart, you’ll want this call to action almost always present on the page. You can add a sticky ADD TO CART button which will show on the product pages whenever the static ADD TO CART button is not in display. 

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Idea #4:

FOCUS: On your home page, on mobile devices (what first time visitors will mostly see first) immediately below the hero section, there’s a huge white space. Virtual real estate is so critical and scarce and you should be using every spot of it to be pushing conversion-focused elements. Fill up that white space by decreasing the padding between sections, and try to identify other areas of the website where you see this as well. 

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Idea #5:

FOCUS: Your website has no Favicon. This is not normally such a big deal, but considering all the publications you’ve been mentioned on, it’s a bit unprofessional to not have a favicon. The favicon is an easy way for someone to remember your logo and keep you top-of-mind for brand recognition. Someone saving your website as a bookmark, will always see the logo and think of you. Upload a favicon to your store.

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